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The virality of "A Minecraft Movie"—What IS modern marketing?

May 20

The virality of "A Minecraft Movie"—What IS modern marketing?

The success of the Minecraft Movie, which grossed over $900 million, highlights the cultural impact of the Minecraft community and the potential for brands to engage authentically within this vibrant universe. By integrating products and experiences into the game, companies can connect with younger audiences in innovative ways that enhance player engagement and foster brand loyalty.

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